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85.4Silent UGCOther hookLifestyle
Hook
Words cannot describe how much I love opening a new Greek yoghurt tub
@theitgirleats
5.3K followers · usually 2.4K views a post
Views
197.9K
Likes
5.0K
Comments
14
Shares
139
Why it worked
The video taps into a highly relatable, sensory-focused 'oddly satisfying' niche that encourages repeat views and engagement through shared simple pleasures.
Summary
The creator films themselves opening a new tub of Greek yogurt, focusing on the satisfying nature of the action. The video is a short, relatable clip about a simple food-related pleasure.
Structure
- 1Opening a new tub of yogurt
- 2Peeling back the foil lid
- 3Scooping out a spoonful
On-screen text
Words cannot describe how much I love opening a new Greek yoghurt tub
Original caption
My fave 🥣 #greekyoghurt #yoghurt #greekyoghurttub #yoghurttub #relatable
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