Dirty baggage?

@beis

627.9K followers · usually 10.9K views a post

Views

299.9K

Likes

3.8K

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SoundTikTok sound · original sound - beis

Promoted product

Béis luggage

The best travel gear and accessories for the modern traveler. These are perfect for weekend sleepovers, beach days, and summers in the south of France. Designed and created by Shay Mitchell.

2 videos2 creators

Why it worked

This video effectively uses a common pain point (dirty luggage) and teases a solution, creating anticipation for the product launch. The visual demonstration of cleaning the suitcase, combined with the clear date, makes it engaging and informative.

Summary

The video shows a dirty BÉIS suitcase being sprayed with a cleaning solution and then wiped with a sponge. On-screen text indicates that a "clean solution" is coming on September 15th.

Structure

1Show dirty BÉIS luggage
2Spray cleaning solution
3Wipe away dirt
4Announce launch date

Original caption

Dirty baggage? We've got a clean solution. Coming September 15

More from @beis

Product placement

BÉIS: This is a luggage brand. The brand name appears embossed on the suitcase and is visible on the spray bottle. It is the subject of the video, as the video demonstrates cleaning a BÉIS suitcase. Removing the name would change what happens in the video.