@orangefreddyg — 25x breakout

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The shape of you is spineless

@orangefreddyg

71.2K followers · usually 10.8K views a post

Views

254.3K

Likes

10.1K

Comments

175

Why it worked

The content taps into a highly polarized and emotionally charged political issue, using a well-known celebrity as a focal point for criticism. This is likely to generate strong engagement from those who agree with the creator's viewpoint and provoke debate from those who don't.

Summary

This TikTok slideshow criticizes Ed Sheeran's stance on the conflict in Palestine, highlighting his decision to drop Macklemore from a tour rather than confront venues threatening cancellations. It presents quotes and reactions suggesting he is prioritizing business interests over political solidarity.

Structure

1Ed Sheeran's perceived lack of backbone on political issues
2Accusation of Ms. Rachel calling him a derogatory term
3Ed Sheeran's quote about venue owners' rights regarding 'Free Palestine'
4A reaction image and text suggesting financial motivations behind his stance

Product placement

X.com (appears, does not act, removing it does not change video). Macklemore (mentioned, does not act, removing it does not change video). Ed Sheeran (mentioned, does not act, removing it does not change video). Ms Rachel (mentioned, does not act, removing it does not change video). QED Astoria (appears, does not act, removing it does not change video). Paid Protest (appears, does not act, removing it does not change video).

On-screen text

The shape of you is spineless Ms Rachel called Ed Sheeran the P Word Ed Sheeran said: “My concert venue owners have a right to defend themselves about “Free Palestine”” It’s Just a Name. and That’s The Na… THEY’LL CUT OFF OUR FLOW OF BLOOD MONEY!!!!!!!!

Original caption

He dropped Macklemore from the looped tour rather than call the bluff of the venues that threatened to cancel his concerts. #freepalestine #ArabTikTok #macklemore #edsheeran #leftist