@revolt — 21x breakout

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REVOLT NO BLACK ACTORS WERE HONORED WITH AN EMMY TONIGHT

@revolt

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Why it worked

The post tapped into a relevant cultural conversation and highlighted talented individuals who were overlooked, generating engagement through shared disappointment and a desire for recognition.

Summary

This slideshow highlights several Black actors who were nominated for Emmy Awards but did not win. It features images of these actors and their respective shows, with text emphasizing that they deserved more recognition.

Structure

1Headline: No Black actors won an Emmy
2Call to swipe left
3Zendaya's quote about honoring nominees
4Showcase of nominated actors and their shows

Product placement

REVOLT ACTS - it is the publisher of this content, and its name appears prominently on the first slide. Removing it would change who is presenting this information. REVOLT is a media company that produces content about hip hop and culture. Emmy Awards APPEARS - it is the event being discussed, but not a product being sold or demonstrated. Removing it would change the topic of discussion.

Call to action

SWIPE LEFT

On-screen text

REVOLT NO BLACK ACTORS WERE HONORED WITH AN EMMY TONIGHT SWIPE LEFT LET'S TAKE A MOMENT TO HONOR ALL OF OUR FANTASTIC NOMINEES THAT DESERVED MORE LOVE TONIGHT. QUINTA BRUNSON 'ABBOTT ELEMENTARY' COLMAN DOMINGO 'THE FOUR SEASONS' AYO EDEBIRI 'THE BEAR' STERLING K. BROWN 'PARADISE' ZENDAYA 'EUPHORIA' JANELLE JAMES 'ABBOTT ELEMENTARY' YAHYA ABDUL-MATEEN II 'WONDER MAN' CHASE INFINITI 'THE TESTAMENTS' TYLER JAMES WILLIAMS 'ABBOTT ELEMENTARY' JESSICA WILLIAMS 'SHRINKING'

Original caption

Many of our beloved Black stars were nominated for an Emmy Award tonight, yet none of them took home the win. We want to take a moment to honor every performance that deserved more love tonight. #zendaya #quintabrunson #colmandomingo #ayoedebiri #emmys