bath and

@katiemarywells

7.2K followers · usually 2.8K views a post

Views

84.4K

Likes

9.5K

Comments

72

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911

SoundTikTok sound · Veludo Noite

Promoted product

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Why it worked

The video likely performed well due to its relatable theme of borrowing from a partner's wardrobe, combined with the appeal of popular streetwear brands. The creator's enthusiastic presentation and clear visuals of desirable clothing items would have resonated with fashion-conscious viewers.

Summary

The creator showcases several pieces of clothing from her boyfriend's wardrobe that she plans to wear during the winter season. She highlights jackets from Stone Island, CP Company, and a Stussy x Carhartt collaboration, as well as a Palace tracksuit, praising their style and warmth.

Structure

1Introduction to boyfriend's winter wardrobe
2Showcasing Stone Island blue jacket
3Showcasing CP Company yellow puffer jacket
4Showcasing Stone Island orange puffer jacket
5Showcasing Stone Island pink rain jacket
6Showcasing corduroy Stone Island shirt
7Showcasing Palace velour tracksuit

Original caption

Styling my boyfriends winter wardrobe! #winterfashion #mensfashion #stoneisland #cpcompany #palace

More from @katiemarywells

Product placement

Stone Island: ACTS - the creator wears a blue Stone Island jacket, and later a pink Stone Island rain jacket. The brand is visible on the sleeve of both. The creator also mentions it by name. Removing it would change what happens in the video. CP Company: ACTS - the creator wears a yellow CP Company puffer jacket. The brand is visible on the sleeve. Removing it would change what happens in the video. Palace: ACTS - the creator wears a brown Palace velour tracksuit. The brand name is visible on the jacket. Removing it would change what happens in the video. Stussy: ACTS - the creator wears a green Stussy x Carhartt jacket. The brand name is visible on the chest. Removing it would change what happens in the video. Carhartt: ACTS - the creator wears a green Stussy x Carhartt jacket. The brand name is visible on the chest. Removing it would change what happens in the video.

On-screen text

bath and me boyfriend's I think he is the best dressed person I wanted to show my favorite things of his that I will be wearing this blue like, what is that even called? what is that? like iridescent? like shiny material? Um, Stone Island. jacket. I'm surprised he even lets me touch this to be honest. always complimented this whenever so faves. this there one of his CP Company. shell puffer jacket. let this much. however, liked much, me own Christmas last year favourite So hers going on ever, coat warmest coat ever. Um, orange. This purchase make. Little Stone rain jacket. gorgeous. I love shirt like a corduroy shirt blue Stone Island. This Velour tracksuit is Palace up things. this I do wear this a lot. arms. mean, this Stussy x Carhartt jacket. lovely tell colour. yeah, best

Transcript

bath and part and me boyfriend's I think he is the best dressed person I wanted to show my favorite things of his that I will be wearing this winter. First up is this blue like, what is that even called? what is that? like iridescent? like shiny material? Um, Stone Island. jacket. I'm surprised he even lets me touch this to be honest. always complimented this whenever so faves. this there one of his CP Company. shell puffer jacket. let this much. however, liked much, me own Christmas last year favourite So hers going on ever, coat warmest coat ever. Um, orange. This purchase make. Little Stone rain jacket. gorgeous. I love shirt like a corduroy shirt blue Stone Island. This Velour tracksuit is Palace up things. this I do wear this a lot. arms. mean, this Stussy x Carhartt jacket. lovely tell colour. yeah, best

Replying to @Lydia 🎀 big fat @asos haul <3 #asoshaul #outfitinspo #shoppinghaul

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ASOS

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My salary progression working a corporate 9-5 in social media marketing #paytra