The saddest thing ever is

The video taps into a relatable emotional experience of wanting to support family and seeing their hard work. The "native mention" of the business name and logo, combined with the emotional hook, makes it memorable without being an overt advertisement.

The video expresses the sadness of watching a mother struggle to make her small business succeed, while the creator wishes they could do more to help. The business appears to be a bakery selling sweets.

Damascus Sweets (logo appears and is named in the creator handle/name): This is a bakery that sells sweets. It ACTS as the business being discussed. Removing it would change the entire context of the video. The logo appearing on screen is a visible representation of the business. The name "Damascus Sweets" is spoken in the creator handle and name, and implied by the context of the video.