Why it worked
The video uses a relatable concept (waiting for a significant purchase) and visualizes it with desirable products (diamonds) in a clear and concise manner, making it easily shareable.
Summary
The video shows a display of diamonds of various cuts and sizes. A finger points to different diamond sizes, illustrating the concept of adding a carat for each year someone has to wait.
Structure
- 1Display of diamonds
- 2Finger points to different diamond sizes
- 3Illustrates the concept of carat size based on waiting time
On-screen text
They said add a carat for every year they make you wait.....