Launch your first TikTok ad in 4 steps

@kseniaire

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TikTok Ads Manager

Advertise on TikTok. Make ads that entertain and campaigns that connect. Where large and small businesses, agencies & creators can achieve big results.

9 videos9 creators

Why it worked

The video uses a clear, structured 'how-to' format that addresses a specific barrier to entry for small business owners, making the process feel accessible and manageable.

Summary

The creator provides a four-step tutorial on how to use TikTok Ads Manager to launch an advertising campaign directly from a mobile device. The video aims to simplify the perceived complexity of ad management for small business owners.

Structure

1Identify the pain point of ad complexity
2Introduce TikTok Ads Manager as the solution
3Walk through the four-step setup process
4Encourage the viewer to launch their first ad

Original caption

Try this #AppFinds #fyp #Viral

More from @kseniaire

Product placement

TikTok Ads Manager (a) ACTS: the interface is operated to show the 4-step process of launching an ad campaign. Removing it would change the entire video. TikTok (b) APPEARS: the platform logo and name are visible as the environment for the ads. Removing it would change the context of the video.

Call to action

Launch your first TikTok ad from your phone today

On-screen text

Launch your first TikTok ad in 4 steps Step 1: Log in Step 2: Choose your objective Step 3: Add your creative Step 4: Set budget & payment

Transcript

If you're a small business owner who wants to grow on TikTok, you might think running your first ad is complicated. But it doesn't have to be. With TikTok Ads Manager, you can create and launch your first campaign directly from your phone. Step 1: Log in. Start by logging in with your TikTok account for a quick setup. Step 2: Choose your objective. Choose an objective based on what matters most for your business, whether it's driving traffic, generating leads, or increasing sales. Step 3: Add your creative. Use your existing TikTok videos or create new content with built-in creative tools. Step 4: Set budget & payment. Set a budget that fits your business needs and complete your setup with a secure payment method. Getting started with TikTok advertising is simpler than you think. Launch your first TikTok ad from your phone today and explore available new advertiser benefits.