The video effectively uses a native mention strategy by showcasing the application of Kashee's beauty products in a visually appealing way, directly demonstrating their use and appeal without an overt sales pitch. The creator's bio link also directly points to the product, reinforcing its promotional nature.
Summary
A makeup artist applies lipstick and lip gloss from the brand Kashee's to a person's lips, showcasing the products in a close-up shot. The video highlights the application process and the final look, with the brand name visible on the products.
Structure
1Introduction of the makeup setting and brand.
2Application of lipstick using a brush.
3
Original caption
Kashee’s Kingdom Lahore ✨🦋
More from @kashees.official
More breakout videos from this creator.
Application of lip gloss.
4Close-up of the applied lip products.
5Final reveal of the makeup look.
Product placement
Kashee's: This is a makeup brand. The video shows two lipsticks and a lip gloss from this brand being applied to a person's lips. The brand name is visible on the lipsticks and the lip gloss tube. This brand ACTS as it is the product being used to create a makeup look. Removing it would change the video's focus on makeup application. Kashee's Kingdom: This is the name of the location or event where the makeup application is taking place. It APPEARS as on-screen text and is part of the context, but it is not a product being sold or used. Removing it would change the context but not the core action of the video.
On-screen text
Kashee’s Kingdom Lahore ✨🦋
Transcript
nigahon se dil mein
samaate gaye
jism se jaan tak
paas aate gaye
jis hasti khwaab ki
hit tamanna mujhe