Promoted product
M&S decoration
Why it worked
The video leverages a "viral" product from a well-known brand, tapping into consumer interest and seasonal trends. The unboxing format is inherently engaging, and the cute, food-themed decoration appeals to a broad audience.
Summary
The video shows an unboxing of a Christmas decoration from M&S Food, which is shaped like a stack of gingerbread and white chocolate cookies. The creator is excited to put it on their tree.
Structure
- 1Box arrives
- 2Box is opened
- 3Decoration is unwrapped
- 4Decoration is revealed
- 5Decoration is shown
Product placement
M&S Food (brand name appears on packaging and is mentioned in caption) - a British multinational retailer that sells food and clothing. The M&S decoration is an item of merchandise. It ACTS as the subject of the unboxing video. Removing it would change the video. Marks and Spencer (brand name appears on packaging and is mentioned in caption) - a British multinational retailer that sells food and clothing. The M&S decoration is an item of merchandise. It ACTS as the subject of the unboxing video. Removing it would change the video.
On-screen text
Unboxing the viral M&S decoration 🥺🎄🍪✨