Tried the new ghost iced latte from coffee bean and it tastes so good!

@saliarra

1.7K followers · usually 717 views a post

Views

156.9K

Likes

10.2K

Comments

61

Shares

2.8K

SoundTikTok sound · original sound - rantwithrobert

Promoted product

Ghost Iced Latte

Buy exceptional coffee, tea, powders, equipment and drinkware at The Coffee Bean & Tea Leaf® online store to enjoy our globally sourced products at home.

Why it worked

The video leverages a trending product (seasonal latte) and a relatable sentiment (using coffee to improve mood or beat the heat), making it highly shareable and engaging for a broad audience.

Summary

The creator tries a new "Ghost Iced Latte" from The Coffee Bean & Tea Leaf and expresses that it tastes very good. They recommend getting a coffee to improve a bad day or escape the summer heat.

Structure

1Introducing the new Ghost Iced Latte
2Expressing enjoyment of the taste
3Recommending coffee for bad days
4Recommending coffee for hot weather

Product placement

The Coffee Bean & Tea Leaf (ACTS): A coffee shop chain that sells beverages. Removing it would change what happens in the video because the video is about a drink from this specific chain.

Original caption

so good 😊 #coffeebeanandtealeaf #coffeetiktok #coffeetok #coffee #fyp

More from @saliarra

On-screen text

Tried the new ghost iced latte from coffee bean and it tastes so good!

Transcript

If you're having a bad day today, get a nice coffee. If you're sick of the heat, if you're sick of the summer, get a nice coffee.

went to the studio ghibli pop up at del amo mall ☺️✌🏾#trend #selfies #delamomal