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143OtherDirect Question hookGames
Hook
i bet you used to play with barbies
@destinymonicaa
43.6K followers · usually 557 views a post
Views
74.1K
Likes
3.2K
Comments
9
Shares
472
Why it worked
The video leverages a relatable 'expectation vs. reality' trope using a popular audio trend, which encourages high engagement through nostalgia and shared experiences.
Summary
The creator uses a popular audio trend to contrast a stereotypical assumption about her childhood interests with a video of her and her sister playing a Mario video game.
Structure
- 1Creator addresses the camera with a text overlay about Barbies
- 2Video transitions to gameplay footage of New Super Mario Bros
- 3Creator highlights her childhood interest in gaming instead
On-screen text
i bet you used to play with barbies
me and my sister
Transcript
i bet you used to play with barbies. me and my sister.
Original caption
i used to love these games i wish i could find a wii so my kids can play! #mariobros
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