Ross haul

@xo.xo.lunaa

4.4K followers · usually 1.2K views a post

Views

237.8K

Likes

64.2K

Comments

42

Shares

466

SoundTikTok sound · everything is embarrassing sky ferreira

Promoted product

Ross Dress for Lessrossstores.com

Ross Dress for Less offers the best bargains on the latest trends in clothing, shoes, home decor and more! Find your store today!

14 videos13 creators

Why it worked

The video leverages the popular 'haul' format, which provides social proof and shopping inspiration, while the specific store branding taps into the audience's interest in affordable fashion finds.

Summary

The creator showcases several clothing items she purchased during a shopping trip to Ross Dress for Less. She displays each piece of clothing individually to the camera.

Structure

1Creator shows Ross shopping bag
2Displays blue long-sleeve top
3Displays white lace-trim tank top
4

Original caption

Was finally able to get my hands on the gauchos #rossfinds #rosshaul #gauchopants #gauchos

More from @xo.xo.lunaa

Product placement

Ross Dress for Less (a) ACTS: the creator shows clothing items purchased from this store, confirming the store is the source of the haul. Removing the store name would change the video's premise as it is a specific retail haul.