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266Silent UGCPOV / Skit hookLifestyle
Hook
trying to get that assignment in by 11:59 p.m.
@brianna.copes
29.6K followers · usually 5.6K views a post
Views
1.5M
Likes
339.9K
Comments
866
Shares
27.0K
Why it worked
The video succeeds by tapping into a highly relatable, high-stress experience common to its target demographic of college students.
Summary
A student is shown sleeping in bed with a laptop open, then suddenly waking up to finish an assignment before the midnight deadline. The video captures the relatable stress of last-minute college work.
Structure
- 1Student sleeping with laptop
- 2Sudden realization of deadline
- 3Frantic typing to finish assignment
Product placement
HP (laptop brand) appears as a logo on the lid of the laptop. It merely appears; removing it would not change the video.
On-screen text
trying to get that assignment in by 11:59 p.m.
Original caption
11:59 on the dot. #college #collegeassignments #fyp #sec #university
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