Promoted product
ibisPaint
Why it worked
The video leverages a highly relatable pain point for mobile app users—accidental ad clicks—to present a specific product feature as a direct solution.
Summary
The video shows a user demonstrating the ad-removal upgrade for the ibisPaint mobile app, highlighting the benefits of removing ads and banner space. The creator uses a humorous tone to point out the frustration of accidental ad clicks while using the app.
Structure
- 1User expresses frustration with an accidental ad click
- 2Video displays the ibisPaint ad-removal upgrade screen
- 3Features of the upgrade are highlighted on screen
- 4Call to action to purchase the upgrade
Product placement
ibisPaint: (a) ACTS — the video demonstrates the app's interface, specifically the undo button and the ad-removal upgrade screen. Removing it would change the video entirely as it is the subject of the demonstration. Alight Motion: (b) APPEARS — the watermark is visible in the corner throughout the video. Removing it would not change the video's content.
Call to action
Purchase Ad removal upgrade
On-screen text
The ad that will show up when you ACCIDENTALLY missclick the undo button
What the hell?
No distracting video-ads!
No banner ad space so you can use the wider screen!
Unlimited use of brushes without watching videos!
Purchase Ad removal upgrade