Day 7 of using the ordinary

The video taps into the popular "skincare journey" trend, showing a relatable struggle with skin concerns and the application of a well-known product. The short, direct format and focus on a specific day of use create a sense of ongoing progress and encourage viewer engagement.

The video shows a person applying skincare products from "The Ordinary" to their face. It appears to be a progress update after 7 days of use, focusing on the application of a serum and a toner.