my bf has been obsessed with this Tires show so I got him this hoodie & now he's making me watch

@aliviamyrea

63.4K followers · usually 5.3K views a post

Views

598.8K

Likes

2.8K

Comments

34

Shares

227

SoundTikTok sound · original sound - aliviamyrea

Why it worked

The video leverages a popular cultural trend and a relatable relationship dynamic to create an authentic, low-pressure recommendation for a show.

Summary

A woman shares a video of her boyfriend wearing a hoodie featuring the logo of the fictional business from the Netflix show 'Tires'. The video highlights the show's popularity and the couple's enjoyment of it.

Structure

1Creator introduces the show and the hoodie
2Creator asks boyfriend about the hoodie
3Boyfriend confirms he loves the hoodie
4Creator and boyfriend agree on the show's quality

Product placement

Netflix (a) it ACTS — it is the platform being operated to display the show; removing it would change the video as it is the source of the content. Tires (a) it ACTS — it is the show being watched and discussed; removing it would change the video as it is the subject of the conversation. Valley Forge Automotive Center (b) it merely APPEARS — it is a logo on the hoodie; removing it would not change the video.

On-screen text

my bf has been obsessed with this Tires show so I got him this hoodie & now he's making me watch

Transcript

Original caption

Ok so far the show is very funny #netflix #shanegillis #tires #boyfriendgifts

More from @aliviamyrea

More breakout videos from this creator.

my bf has been obsessed with this Tires show so I got him this hoodie & now he's making me watch. That's right. Okay, do you love it? At course. Is it perfect? Is it soft? Is it lush? Super soft. Got the exact I mean Come on, it's the same thing. That's right. You gotta have one.