Why it worked
The video appeals to sneakerheads and collectors by showcasing a desirable, limited-edition item in a miniature, collectible format. The focus on the 'Salmon Toe' colorway, a popular and recognizable design, likely resonates with the target audience.
Product placement
Kith: appears - a brand name on a wristband and on the box. Removing it would not change what happens in the video.
ASICS: appears - a logo on the box and on the shoe. Removing it would not change what happens in the video.
Ronnie Fieg: appears - a name on the box and in the caption. Removing it would not change what happens in the video.
Kith x ASICS GEL-LYTE III Remastered 'Salmon Toe' (miniature): acts - the product is unboxed and shown. Removing it would change what happens in the video.