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4.1KSilent UGCOther hookEcommerce
Hook
none
@periwxnkle.www
1.6K followers · usually 130 views a post
Views
534.6K
Likes
11.5K
Comments
93
Shares
1.8K
Promoted product
Cotti Coffee color-changing cup
Why it worked
The video leverages a popular character theme and a satisfying, visual 'reveal' mechanic that encourages repeat viewing and shares.
Summary
A person demonstrates a Spider-Man themed color-changing tumbler by pouring a beverage into it and then rinsing it under water to reveal the Cotti Coffee branding. The video highlights the aesthetic transformation of the cup.
Structure
- 1Pouring a drink into the Spider-Man cup
- 2Showing the cup design
- 3Rinsing the cup under water
- 4Revealing the Cotti Coffee logo
Product placement
Cotti Coffee: (a) it ACTS — the brand name is revealed on the cup after the color-changing effect is triggered by water, and it is the primary subject of the video. Removing it would change the identity of the product being showcased.
Original caption
sobrang angas nito! 🥹 #spidermancup #colorchangingcups #tumbler
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