reminding you that Old Navy has and always will be that girl

@californiacush

11.3K followers · usually 1.5K views a post

Views

216.3K

Likes

20.9K

Comments

78

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SoundTikTok sound · West End Girls (2001 Remaster)

Promoted product

Old Navy

Old Navy is a retail store where customers can purchase clothing items and receive discounts.

37 videos29 creators

Why it worked

The video leverages a popular 'haul' format combined with a high-energy, relatable personality, making the brand promotion feel like a casual recommendation among friends.

Summary

The creator performs an unboxing and haul of various clothing items purchased from Old Navy. She showcases several pieces including pajamas, tops, and a bag to demonstrate the brand's current fall collection.

Structure

1Creator introduces the Old Navy haul
2Unboxing and displaying individual clothing items
3Showing the variety of styles and patterns
4Final display of the haul and call to action

Product placement

Original caption

old navy fall has arrived and I blacked out on the website 😶🍂 everything 🔗 in bio @Old Navy #oldnavyhaul #oldnavyfall #falloutfits #oldnavystyle #shoppingaddict

More from @californiacush

Call to action

everything 🔗 in bio

On-screen text

reminding you that Old Navy has and always will be that girl

Transcript

reminding you that Old Navy has and always will be that girl. Sometimes you better off dead, there's a gun in your hand that's pointing at your head. You think you're mad, too unstable, kicking in chairs and knocking down tables in a restaurant in a West End town. Call the police, there's a madman around, running down underground to a dive bar in a West End town. In a West End town, a dead end world, the East End boys and West End girls. In a West End town, a dead end world, the East End boys and West End girls. West End girls.