Why it worked
The video uses a relatable, high-stakes hypothetical question paired with repetitive, slapstick physical comedy to encourage viewers to watch until the end.
Summary
A man sits at a desk while another man repeatedly enters the room and hits him with a bag of chips, with the on-screen text decreasing the hypothetical reward amount for the action with each hit.
Structure
- 1Man sits at desk with chips
- 2Second man enters and hits him
- 3On-screen text shows decreasing reward
- 4Repetitive physical comedy
On-screen text
WOULD YOU HIT YOUR BOSS FOR 1M??
WOULD YOU HIT YOUR BOSS FOR $100,000??
WOULD YOU HIT YOUR BOSS FOR $1,000??
WOULD YOU HIT YOUR BOSS FOR $1??
WOULD YOU HIT YOUR BOSS FOR??
WOULD YOU HIT YOUR BOSS??
WOULD YOU HIT??
WOULD YOU??
??