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216Talking HeadStory Open hookEcommerce
Hook
I have ten minutes to get ready, so I'm letting TikTok Shop do the shopping for me.
@tiktokshop_us
2.2M followers · usually 18.6K views a post
Views
4.0M
Likes
3.0K
Comments
37
Shares
161
Promoted product
TikTok Shop
Why it worked
The video leverages the popular GRWM format to seamlessly integrate a high volume of product demonstrations, effectively showcasing the variety of brands available on the TikTok Shop platform.
Summary
A creator performs a get-ready-with-me video using various beauty products purchased through TikTok Shop. The video highlights the convenience of shopping for multiple official brand shops within the platform.
Structure
- 1Creator introduces the 10-minute challenge
- 2Creator applies various beauty products from different brands
- 3Each product is shown with an official shop overlay
- 4Creator finishes the look and displays the final result
Product placement
(a) TikTok Shop: acts as the marketplace platform where all products are sourced and purchased; removing it would change the premise of the video. (a) Summer Fridays, Kylie Cosmetics, Saie, TIRTIR Inc., Rare Beauty, Maybelline, e.l.f., Eadem, KimChi Chic, L'Oréal, Sol de Janeiro: all act as the specific beauty products being demonstrated and applied; removing them would change the content of the video.
On-screen text
GRWM with TikTok Shop Official Shops
I have ten minutes
Official Shop Summer Fridays
Official Shop Kylie Cosmetics
Official Shop Saie
Official Shop TIRTIR Inc.
Official Shop Rare Beauty
Official Shop Maybelline
Official Shop e.l.f.
Official Shop Eadem
Official Shop KimChi Chic
Official Shop L'Oréal
Official Shop Sol de Janeiro
TikTok Shop Discover Your Favourite Brands VERIFIED OFFICIAL SHOPS #ShopWithConfidence
Original caption
Clotheshairmakeup aaaaand ready to go, thanks to trusted products from official brand shops #TikTokShop #ShopWithConfidence
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