Colgate

@anna.family.lifehack

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SoundTikTok sound · snowfall

Promoted product

Colgate

Backed by more than 200 years of oral care innovation, Colgate provides the best teeth whitening solutions and dental care products for the brightest smiles.

14 videos12 creators

Why it worked

The video uses a highly visual, satisfying, and unusual DIY hack that repurposes a common household item, which encourages viewers to watch the entire process to see the final result.

Summary

A creator demonstrates a DIY life hack by squeezing toothpaste into a small plastic bag to create a decorative insert for a clear phone case. The video shows the process of filling the bag and placing it behind the phone before snapping the case on.

Structure

1Squeezing toothpaste into a small bag
2Sealing the bag
3Placing the bag on the back of an iPhone
4Attaching the clear phone case over the bag

Original caption

Why did nobody tell me this sooner?! 😭 #lifehackvideo #iphonehack #iphonetips #iphonecase #asmrvideo

More from @anna.family.lifehack

Product placement

Colgate (a toothpaste brand) appears and its interface is operated as the creator squeezes it into a small plastic bag to create a custom phone case insert. This is a demonstrated use of the product for a DIY project. Removing the brand would change the video as the specific product is the central component of the hack.