@dhokazz — 82x breakout selling ProTaxi

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So do you guys know this person right here?

@dhokazz

1.3K followers · usually 368 views a post

Views

30.2K

Likes

1.8K

Comments

115

Promoted product

ProTaxi

2 videos

Why it worked

The video uses a high-energy, personal hook to draw attention to a charitable act, leveraging the visual impact of a large fleet of new cars to create a sense of scale and importance.

Summary

The creator highlights an empowerment initiative by the founder of PromiseLand, who provided electric vehicles to Nigerian youths to work on the ProTaxi e-hailing platform. The video showcases the large fleet of cars provided to help drivers earn a livelihood.

Structure

1Creator introduces the founder of PromiseLand
2Creator highlights the empowerment initiative
3Creator shows the fleet of electric vehicles
4Creator explains the purpose of the initiative

Product placement

ProTaxi (a) ACTS: it is described as a Nigerian-owned e-hailing platform that provides electric vehicles to drivers to create employment and income opportunities. Removing it would change the video as it is the central subject of the empowerment initiative. PromiseLand (a) ACTS: it is the organization/founder's company that is providing the vehicles and initiative. Removing it would change the video as it is the entity behind the empowerment. Hectare (b) APPEARS: a logo/branding on a sign in the background. Removing it would not change the video. Innovation City-Afo (b) APPEARS: a logo/branding on a sign in the background. Removing it would not change the video.

Original caption

Yesterday, PromiseLand’s founder, Amb. Dr. Lawrence Oloche Emmanuel, empowered drivers through ProTaxi, a Nigerian owned e-hailing platform. The initiative is designed to create employment and income opportunities by providing drivers with electric vehicles to work with on the ProTaxi platform. And this is bigger than just receiving a car. It is about giving people a means to earn, support their families and build a livelihood. PromiseLand has announced plans to create opportunities for up to 1,000 drivers through the ProTaxi empowerment programme. Honestly, initiatives that create actual opportunities for young Nigerians deserve more conversations. We need to talk about this more. 🇳🇬 #youthempowerment #promiseland #protaxi #veryrelatable