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The video uses a high-energy, relatable 'day-in-the-life' shopping vlog format that feels authentic rather than like a traditional advertisement.

The creator is filming a vlog while shopping at an Apple Store in Japan, showing off her shopping bags from Salomon and Apple. She walks through the store and out onto the street while singing.

Apple (a) acts: the creator is inside an Apple Store, holding Apple shopping bags, and the video is tagged #applewatch. Removing the store location and bags would change the context of the video as a shopping/haul vlog. Salomon (a) acts: the creator is holding a large shopping bag with the brand name prominently displayed. Removing the bag would change the context of the video as a shopping/haul vlog.