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Hook
I asked if we should change our color yesterday, and came home to this
@twinmomkristen
8.0K followers · usually 388 views a post
Views
63.6K
Likes
935
Comments
61
Shares
38
Why it worked
The video uses a relatable, humorous personal narrative about home life that encourages engagement through the 'before and after' curiosity of a home project.
Summary
A woman records her husband painting a wall in their home after she suggested changing the color. The video is a lighthearted personal moment about home improvement.
Structure
- 1Woman introduces the situation
- 2Husband is shown painting the wall
- 3Humorous caption about the result
Product placement
Sherwin Williams: appears as a logo on the back of the painter's shirt. It is a brand of paint. Removing it would not change the video, as it is incidental branding on clothing.
On-screen text
I asked if we should change our color yesterday, and came home to this
Original caption
Marry a painter 👨🎨 free paint jobs 🤍😂 love ya hunny!! #painting #sherwinwilliams #paint