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114Talking HeadDirect Question hookCreator Economy
Hook
Why Your Onscreen Text Should Look Like This
@ronan0437
1.2K followers · usually 446 views a post
Views
50.7K
Likes
889
Comments
89
Shares
20
Why it worked
The video provides a simple, actionable, and universally applicable tip for content creators that directly addresses a common pain point: viewer retention.
Summary
The creator explains that black text on a white background is the most readable format for viewers. He advises using this high-contrast style for on-screen captions to improve viewer retention.
Structure
- 1Explain the historical precedent for black text on white backgrounds
- 2Connect readability to human training and preference
- 3Advise using this style for video captions to increase retention
On-screen text
Why Your Onscreen Text Should Look Like This
Transcript
Every book you have ever read is black text on a white background. Heck, everything that you have ever written in your entire life has either been with a pencil or a black pen on a white piece of paper. And the reason that we are trained to do that is because for us as human beings, we have found that that is the easiest way to read. So when you make your next video, make sure that your onscreen text hook looks like this. That way your viewer will have an easier time reading what your onscreen text and captions are and have a way higher chance of sticking around and watching your entire video.
Original caption
Simple copywriting trick to get more views #personalbrand #tiktok #personalbranding
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