These are about to be the five most worn shoes in your closet and they're all under $200.

@cyerra_styled_it

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SoundTikTok sound · A Walk

Promoted product

Steve Madden

Sign up for SM Pass today. Shop your favorite Steve Madden shoes, handbags, apparel and accessories. Buy now and pay later.

6 videos6 creators

Why it worked

The video provides high-value, actionable styling advice that solves a common problem (what shoes to wear) while seamlessly integrating the product as the solution, making the promotion feel like helpful content rather than a hard ad.

Summary

The creator showcases five different shoe styles from Steve Madden that are under $200 and suitable for everyday wear. She provides styling tips for each pair and encourages viewers to comment for direct links to the products during a brand sale.

Structure

1Introduction of five essential shoe styles under $200
2Showcasing black ankle boots and suede clogs with styling advice
3Demonstrating maroon boots and moto boots for elevated looks
4

Original caption

If you’re adding a new pair of shoes right now, make it ones you’ll actually wear on repeat. Use code FRIENDS for 30% off on @stevemadden Comment SHOES and I’ll send you the links🤎 #smpartner #stevemadden #ShoeTrends #shoestyle #everydaystyle

More from @cyerra_styled_it

Product placement

Steve Madden: (a) ACTS — the creator demonstrates five specific shoe models from this brand, explains why they are stylish, and provides a discount code for the brand's website. Removing this would change the entire video as it is a product-focused recommendation. The brand is also explicitly mentioned in the caption and the paid partnership disclosure.

Call to action

Comment SHOES and I’ll send you the links

On-screen text

5 SHOES YOU'LL LIVE IN ALL UNDER $200 -now 30% off- Steve Madden Kinmens black boot Steve Madden Fern Taupe Suede Steve Madden Lovelies Dark Cherry Leather Boot Steve Madden Zami Dark Cherry Leather Boot Steve Madden Astor Brown Leather Boot Steve Madden Notta Black Boot

Transcript

These are about to be the five most worn shoes in your closet and they're all under $200. First, we have your classic black ankle boot. These are the perfect height. These will be the boots you wear every day with outfits like this. Next, we have these suede clogs that I am obsessed with. They are the it shoe for fall and winter. When you're not in the mood for a ballet flat, you can wear these instead, and they look so good paired with a sock, jeans, and a cashmere sweater. The third type of shoe you will wear on repeat are these maroon boots. This is what you pair with those basics to instantly make your outfit feel more styled. If you want something taller, I'd go for this pair, and if you're not feeling a high heel, I absolutely love this version. Next, we have the return of the moto boots. I am loving this vintage-looking style, and I would wear it with an outfit like this. This is the perfect shoe for those plaid skirts and gray sweaters to give your outfit a little bit more of an edge. And finally, we have to have a classic tall black boot. I love that these sculpture on your calf so you won't get that gaping issue between the boot and your leg. This is the perfect boot to style with this outfit formula, the suede skirt and black turtleneck. You will get so much bang for your buck with this boot and look like the chicest woman wherever you go. Comment shoes and I'll send you the links. I can't believe all of these are under $200 at the Steve Madden friends and family sale that's 30% off.