I got a Pebbles.

@themaestroteam

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Promoted product

Mewgenics Mystery Minis: Series One

This item is a pre-order and will ship in February 2027. Until October 31st, this and all other Mewgenics and Binding of Isaac orders will come with a FREE Headless Horseman Four Souls Promo Card. From the Alley (and more) to your door, these cats will keep you coming back for more! Taking on plush form for mostly the

2 videos

Why it worked

The video leverages the creator's existing fan base and the appeal of collectible merchandise by providing a 'behind-the-scenes' look at the product's design and physical quality.

Summary

Edmund McMillen unboxes and introduces several plush keychains from the Mewgenics Mystery Minis Series One collection during a livestream. He highlights specific character details and rarity levels for each plush shown.

Structure

1Introduction of the Mewgenics Mystery Minis Series One
2Unboxing and showcasing individual plush characters
3Highlighting character-specific details and rarity

Original caption

Here is who Edmund? Here is who?? Ed pulled Mewgenics Mystery Minis on stream and gave them all proper introductions...until Stacy. The rest of the haul: Pebbles, Magnus, Lucy, Maisie, Dack, Fenrir, Marshmallow, and GUN!. Good news: this time none of them can hurt you. Series One ships in February 2027. Start your own pile at the link in bio. @edmundmcmillen

More from @themaestroteam

Product placement

(a) Mewgenics Mystery Minis: Series One (plush keychains) ACTS — the creator demonstrates the product by unboxing, showing details, and explaining the rarity/features of each character. Removing these would remove the entire subject of the video. (b) Maestro Media (creator/publisher) APPEARS — the video is posted by the official account and the bio link leads to their store. Removing this would not change the video content.

Call to action

Pre-order a single box at the link in bio.

On-screen text

MEWGENICS! MYSTERY MINIS SERIES ONE LIVE WITH EDMUND MCMILLEN MEET THE MINI-BOSSES PEBBLES UNCOMMON FROM THE STREAM PRE-ORDER A SINGLE BOX SHIPS FEBRUARY 2027 MAGNUS COMMON LUCY COMMON MAISIE COMMON DACK COMMON FENRIR COMMON MARSHMALLOW COMMON STACY EPIC [X] MYSTERY MINIS: SERIES ONE 4.5-inch plush keychains

Transcript

I got a Pebbles. Oh, that's that's an uncommon. That's an uncommon. Magnus, look at how ripped he is. Magnus. Yeah, he's like way more muscular in this plush than he looks like in game. A favorite, a favorite. Lucy. Let's fix her ears. Just like a real cat. She looks perfect. Yeah, she's got two very different ears, cuz she's got one that's chewed up. She's got her little metal plate, flipping out, going like that. She's got one of her babies on her. She's got a baby. There's Dack. There he is. There he is. There's his his money bag on his head. There's his little black tail. Um, Fenrir. The the everyone hated him initially, and now he's a chump. Yeah. Look at that. Oh, there's a marshmallow. Look at that. With a with a pop her little ears. There she is. So we went with that she's a little pink. She's very slightly pink. All right, here is again. Not not very small. Don't don't let the the term keychain fool you.