PAPILLONMARKETPLACE.COM

@papillonmarketplace

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SoundTikTok sound · original sound - boukipromo

Promoted product

Papillon Marketplacepapillonmarketplace.com

Fair-trade certified, socially conscious lifestyle brand dedicated to supporting at-risk mothers and fathers with full-time artisan jobs in Haiti. Papillon Marketplace sells steel drum metal art, artisan jewelry and home decor that is handmade in Haiti.

4 videos

Why it worked

The video leverages the 'satisfying' nature of artisan craftsmanship and the authentic, behind-the-scenes look at a fair-trade production process to build brand trust and product desirability.

Summary

The video shows a behind-the-scenes look at the artisan process of stamping and finishing handmade ceramic mugs at Papillon Marketplace in Haiti. It highlights the craftsmanship involved in creating their branded pottery.

Structure

1Artisan stamps HAITI onto a clay mug
2Artisan applies glaze to the mug
3Artisan attaches the stamped clay label to the mug

Original caption

#marketing #pottery #handmade #mug #clay

More from @papillonmarketplace

Product placement

Papillon Marketplace: (a) ACTS — the video demonstrates the artisan process of creating a custom-branded ceramic mug, which is the primary product sold by the business. The video shows the application of the "HAITI" stamp and the final product, which is a direct result of the business's operations. Removing the brand name and the product would remove the entire purpose of the video.