The video uses a high-effort, visually satisfying Rube Goldberg machine to solve a mundane problem, which is a proven format for high engagement and shareability.
Summary
The creator demonstrates a complex Rube Goldberg machine designed to automate the process of eating breakfast. The machine successfully pours a glass of Oatly oat milk and feeds the creator various food items.
Structure
1Creator wakes up in a bed that transforms into a breakfast station
2Rube Goldberg machine begins operating various kitchen tools
3Machine pours Oatly oat milk into a glass
4Machine feeds the creator toast, fruit, and coffee
5Creator walks down the street wearing a hat with candy and a drink attached
Product placement
Oatly (a brand of oat milk) — it ACTS as it is poured into a glass by a Rube Goldberg machine. Removing it would change the specific product shown but not the machine's function. M&Ms (a brand of candy) — it APPEARS as a box on the creator's hat. Removing it would not change the video.