Loading video…
All breakouts
238Silent UGCOther hookCreator Economy
Hook
coach at Marshall's
@cozywith.lili
6.1K followers · usually 1.1K views a post
Views
263.8K
Likes
65.5K
Comments
290
Shares
8.5K
Why it worked
The video leverages the 'retail therapy' and 'hidden gem' appeal of discount shopping, which is a highly popular and relatable content niche.
Summary
The creator shows off a pair of cherry red Coach boots that they found while shopping at a Marshall's store. The video is a simple showcase of a retail find.
Structure
- 1Creator holds up a pair of cherry red boots
- 2Close-up of the Coach logo on the boots
- 3Creator tries on the boots to show how they look
Product placement
Coach: The brand of the boots shown. It merely APPEARS as a logo on the product. Removing it would not change the video's content, as it is a showcase of a specific item found at a store. Marshall's: The store where the item was purchased. It merely APPEARS as a location/context for the find. Removing it would not change the video's content.
On-screen text
coach at Marshall's
Original caption
And they’re the perfect fall cherry red? 😍 yes please #marshalls #marshallshaul #coach #fallboots #fallshopping
More from @cozywith.lili
More breakout videos from this creator.
