I LOVE YOUR SOUL

The post leverages a trending aesthetic (zombie/Halloween makeup) and a relatable 'doing my bf's makeup' trope to showcase the product's performance in a fun, native way.

The creator showcases a zombie-themed makeup look they created on their boyfriend using the UCANBE Athena palette. The slideshow features various poses of the boyfriend wearing the finished makeup.

(a) UCANBE Athena palette: ACTS — the creator explicitly states in the caption that they used this specific palette to create the zombie makeup look shown in the photos. Removing this name would change the video from a product-focused tutorial/demonstration to a generic makeup post. (b) None.