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112Silent UGCPOV / Skit hookSaaS
Hook
when I'm on a date with my husband but a group of girls is sitting next to us drinking dirty martinis & uncontrollably laughing
@omgitsrileym
172.3K followers · usually 12.6K views a post
Views
1.4M
Likes
163.6K
Comments
186
Shares
10.7K
Why it worked
The video succeeds by tapping into a highly relatable social dynamic that many viewers experience, using a simple, observational caption to drive engagement.
Summary
The creator films herself looking at a nearby table while on a date with her husband. The video uses a relatable caption about feeling FOMO when seeing a group of girls having fun.
Structure
- 1Creator sits at a table
- 2Creator looks towards a nearby group
- 3Caption describes the feeling of FOMO
Product placement
Fendi (bag) - merely APPEARS as a logo on the bag the creator is holding. Removing it would not change the video.
On-screen text
when I'm on a date with my husband but a group of girls is sitting next to us drinking dirty martinis & uncontrollably laughing
Original caption
the only time I feel fomo 😔
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