What's all this then?

@dugli8386

74.9K followers · usually 3.6K views a post

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261.0K

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SoundTikTok sound · original sound - dugli8386

Promoted product

Starbucks Appstarbucks.com

Explore our menu of handcrafted drinks, order ahead, sign up for Starbucks® Rewards, manage your gift card and more.

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Why it worked

The video uses absurd, high-quality AI animation to create a shocking and humorous visual narrative that subverts expectations about food production, driving high engagement through its bizarre and memorable content.

Summary

An animated character dressed in a Starbucks uniform goes through a surreal and humorous process of collecting bison waste, processing it, and turning it into coffee and cake, which is then served to customers and Gordon Ramsay.

Structure

1Character collects bison waste
2Waste is processed into coffee beans
3Character bakes a chocolate cake
4

Original caption

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More from @dugli8386

Product placement

Starbucks (a) ACTS: The character wears a Starbucks uniform, works in a Starbucks-branded environment, and serves Starbucks coffee and cake. Removing the branding would change the video's premise of a "Starbucks" production process.

On-screen text

STARBUCKS

Transcript

What's all this then? Well, see, this looks impressive. Our coffee, truly cakes and the best coffee and cake. Mmm, that's impressive. This award is for you. Thank you.