Smells like you're gay.

@clarkies_fingsnstuff

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90.9K

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78

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SoundTikTok sound · original sound - clarkies_fingsnstuff

Promoted product

Smells Like You're Gay candle

Celebrate Pride with the Smells Like You're Gay scented soy candle. Eco-friendly, vegan, and reusable glass jar options in multiple sizes.

Why it worked

The video uses a humorous, provocative product label to immediately grab attention, followed by a relatable, low-cost recommendation that feels like a genuine discovery.

Summary

The creator reviews a novelty scented candle with a humorous label, demonstrating its packaging and describing its scent. He recommends it as a gift and provides a link for viewers to purchase it.

Structure

1Introduction of the novelty candle
2Unboxing and initial reaction
3Description of the scent and quality
4Recommendation as a gift
5

Original caption

“Smells Like You’re GAY”Cute little humours gift! Made me laugh anyway! Novelty scented candle gift #scentedcandle #BlackFriday #TikTokMadeMeBuylt #giftidea #Igbtqiaplus

Call to action

Product placement

(a) Smells Like You're Gay candle: The creator operates the product by unboxing it, opening the lid, and smelling it while describing its scent and quality. This is the subject of the video. Removing it would remove the entire purpose of the video.

Call to action

If you want to get one, I'll link it just down here.

On-screen text

SMELLS LIKE YOU'RE GAY ENJOY THE GOOD TIMES DELICATE AROMA Natural soy wax and pure essential oil scented candle

Transcript

Smells like you're gay. For less than a tenner, absolutely brilliant. It's proper cute. It's funny. Smells like you're gay. It's a soy wax candle and it's actually scented and it smells really nice. Smells like you're gay. So it's got like a floral scent. It's really, really nice and I just think it's a cute little gift, isn't it? It's funny. So if you want to get one, I'll link it just down here.