POV: growing up in the Midwest

The video succeeds by tapping into a highly relatable, specific cultural trope that resonates with a large audience familiar with Midwest suburban life.

The creator performs a comedic skit about common cultural experiences associated with growing up in the American Midwest. He describes the typical activity of eating at Culver's and socializing in a Walmart parking lot.

Culver's (a fast-food restaurant chain) - APPEARS as a spoken reference to a place to eat. Walmart (a retail corporation) - APPEARS as a spoken reference to a parking location. Removing these would not change the video's content as they are used to establish a cultural setting rather than to promote the businesses themselves.