Can we see what the machine looks like?

@viragoes_world

11.9K followers · usually 2.9K views a post

Views

169.3K

Likes

19.0K

Comments

249

Shares

57

SoundTikTok sound · original sound - viragoes_world

Promoted product

Viragoesviragoes.com

Viragoes is an organization that provides menstrual products for school bathrooms and pivoted to PPE during the pandemic.

5 videos

Why it worked

The video leverages community engagement by directly answering a user's question, which builds trust and makes the product reveal feel like a collaborative process rather than a traditional advertisement.

Summary

The creator responds to a user comment by showing a demo of a vending machine for period products. She explains that the interface is a prototype and asks for feedback on what other items users would like to see in the machine.

Structure

1Acknowledge user comment
2Transition to demo
3Disclaimer about prototype status
4Show machine interface

Original caption

Reply to @kamiyahelders what other products do y’all want in Vira!? #periodtricks #wheresvira #viragoes #startuplifestyle #periodtips #vclife

More from @viragoes_world

Product placement

The Viragoes vending machine is shown in detail.

Call to action

What other items would you like to see? Let me know.

On-screen text

Reply to kamiyahelders's comment can we see what the machine looks like? WHERE'S VIRA?

Transcript

Thank you guys for being so patient. Of course you can see what the machine looks like. Here you go. Drumroll please. Before I show you the machine, let me just tell you this. One, it's a demo machine, so the user interface is not what it's going to look like and it's our old branding. Okay, so here's the screensaver and when you click on it, it shows you the products. Again, there is a payment processor, but these are free. So, would you rather pay or have free tampons or pads? And what other items would you like to see? Let me know.