Why it worked
The video uses a relatable 'problem-solution' format that targets students seeking professional experience, making the promotion feel like a helpful tip rather than a hard advertisement.
Summary
A young woman is shown looking confused while sitting at her computer, then suddenly remembers that incourse.id is hiring. She immediately starts typing on her keyboard to apply for the opportunity.
Structure
- 1User looks confused at computer
- 2User has a realization
- 3User starts typing to apply
Product placement
The brand incourse.id is mentioned in the on-screen text as the solution to the user's problem.
Call to action
cek link di bio ya!
On-screen text