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All breakouts
17.7OtherBefore / After hook
Hook
ME AT 23 DIDN'T KNOW HOW TO CODE DIDN'T LIKE THE JOB, NO IDEA WHAT TO DO.
@itsvickymei
4.6K followers · usually 719 views a post
Views
12.7K
Likes
1.1K
Comments
24
Shares
22
Why it worked
The video uses a relatable 'before and after' narrative arc that builds authority and trust, effectively positioning the creator's educational content as the solution for others seeking a similar career pivot.
Summary
The creator shares a personal transformation story from being unhappy and unskilled at 23 to becoming a successful software developer at 30. The video concludes by showcasing her YouTube channel, which provides educational content for aspiring programmers.
Structure
- 1Highlighting past career dissatisfaction
- 2Transitioning to learning to code
- 3Showing current success as a developer
- 4Showcasing educational content library
Product placement
The creator's YouTube channel is shown as a collection of educational videos on programming.
On-screen text
ME AT 23
DIDN'T KNOW HOW TO CODE
DIDN'T LIKE THE JOB, NO IDEA
WHAT TO DO.
LEARNED CODE AT 28
CREATE CONTENTS ALONG MY JOURNEY
ME AT 30
LIVING MY DREAM
FULL TIME SOFTWARE DEVELOPER
PART TIME CONTENT CREATOR
Original caption
Me at 23 vs me now. #techtok #codetok #learntocode #programming
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