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9.7KSilent UGCStory Open hookEcommerce
Hook
OH NO 🥺 THE BRIDE FINDS OUT HER FIANCE IS CHEATING WITH HER BEST FRIEND 😱 (but her comeback tho. 😌)
@stirofbeauty
1.0M followers · usually 924 views a post
Views
8.1M
Likes
910.8K
Comments
3.0K
Shares
3.3K
Why it worked
The video leverages high-drama, relatable storytelling (the 'cheating' trope) to keep viewers engaged while showcasing the brand's customization capabilities and customer service.
Summary
A small business owner fulfills a custom order for a customer who discovered her fiancé was cheating with her best friend. The owner engraves two necklaces with insults for the fiancé and the best friend, and includes a 'QUEEN' necklace for the customer as a supportive gesture.
Structure
- 1Creator introduces the dramatic customer order
- 2Shows the customer's note detailing the cheating situation
- 3Creator uses a laser engraver to customize the necklaces
- 4Shows the finished necklaces with the requested insults
- 5Packages the order with an extra gift for the customer
Product placement
The creator is fulfilling an order for her own brand, Stir of Beauty, using her laser engraving equipment to create custom jewelry.
Original caption
This is the saddest order I recieved 🥺. #cheating #cheatingboyfriend #cheater #cheatersgetcaught #cheatersneverchange
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