Why it worked
The video uses a shocking data point to disrupt the viewer's expectations, leveraging the contrast between traditional industries and a controversial digital platform to drive engagement.
Summary
The video presents a data visualization comparing the time it took various well-known products and services to reach 50 million users. It highlights the rapid growth of Pornhub compared to traditional industries like airlines and cars.
Structure
- 1Presenting a list of products
- 2Showing the time taken to reach 50 million users
- 3Highlighting the outlier growth of the final product
Product placement
Pornhub is listed as the final item in a growth comparison chart.
On-screen text
Number Of Years It Took EACH PRODUCTS To Gain 50 MILLION USERS
AIRLINES 68YR
CARS 62YR
TELEPHONE 50YR
TV 22YR
COMPUTERS 14YR
FACEBOOK 3YR
INTERNET 7YR
PORNHUB 19 DAYS