SO THE CEO OF COCA-COLA MADE $50M LAST YEAR

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Why it worked

The video uses a strong, counter-intuitive hook that challenges the common aspiration of becoming a CEO, followed by a clear, relatable financial comparison that provides immediate value.

Summary

Grant Cardone explains the difference between being a CEO and an investor using Warren Buffett's investment in Coca-Cola as an example. He argues that investors make more money than CEOs and encourages viewers to focus on investing.

Structure

1CEO salary vs investor income
2Warren Buffett example
3Passive income explanation
4The myth of being the boss
5Call to be an investor

On-screen text

SO THE CEO OF COCA-COLA MADE $50M LAST YEAR A LOT OF MONEY RIGHT? THE GOVERNMENT'S GONNA TAKE HALF OF IT WARREN BUFFETT INVESTED IN COCA-COLA HE WAS PAID $508 MILLION LAST YEAR THAT'S PASSIVE INCOME YES YOU KNOW HOW MANY PEOPLE ON THE INTERNET WANT TO BE THE BOSS A LOT DUDE THE BOSS DON'T MAKE ANY MONEY THE INVESTOR DOES DON'T BE THE BOSS DON'T BE THE CEO BE THE INVESTOR JUST INVEST

Transcript

SO THE CEO OF COCA-COLA MADE $50M LAST YEAR. A LOT OF MONEY RIGHT? THE GOVERNMENT'S GONNA TAKE HALF OF IT. WARREN BUFFETT INVESTED IN COCA-COLA. HE WAS PAID $508 MILLION LAST YEAR. THAT'S PASSIVE INCOME. YES. YOU KNOW HOW MANY PEOPLE ON THE INTERNET WANT TO BE THE BOSS? A LOT. DUDE THE BOSS DON'T MAKE ANY MONEY. THE INVESTOR DOES. DON'T BE THE BOSS. DON'T BE THE CEO. BE THE INVESTOR. JUST INVEST.

Original caption

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