Why it worked
The video uses a combination of relatable imagery (coding setup, cycling) and aspirational visuals (cityscape) paired with a simple, universally applicable motivational message. This combination likely resonated with a broad audience seeking inspiration or a moment of reflection.
Summary
The video shows a sequence of scenes, starting with a computer setup, then a person cycling, and finally a cityscape. Throughout these scenes, the text "ENJOY THE PROCESS." is displayed on screen. The video appears to be a motivational montage.