Why it worked
The video uses a relatable, high-pressure topic (academic achievement) to hook viewers, while the product placement is subtle and non-intrusive.
Summary
The creator stitches a video about graduating college at 19 to share a story about a friend who was rejected from art school twice. The video includes a hashtag for a cheese product, which is the only promotional element.
Structure
- 1Stitch of a student showing their diploma
- 2Creator reacts to the pressure of graduating early
- 3Creator tells a story about a friend's rejection
- 4Creator expresses sympathy for the friend
Product placement
CHIZLeaderGoldSlice mentioned in the caption hashtag
On-screen text
Cakep itu bonus
Umur 19 udah lulus
kuliah itu HARUS
Usia 19 tahun lulus
Usia 19 tahun ditolak
sekolah seni 2x
semoga bisa memotivasi