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64.5Talking HeadStory Open hookB2B
Hook
Eighteen months ago, I started with an idea
@ajretail
473.6K followers · usually 3.2K views a post
Views
206.8K
Likes
49.2K
Comments
40
Shares
39
Why it worked
The video leverages social proof by showing a crowded, successful trade show booth, which builds credibility and excitement around the brand's rapid growth.
Summary
The founder of Meltdown showcases his company's booth at the Bronner Brothers hair show, highlighting its growth from an idea to a top-tier presence. He gives a brief tour of the busy booth and expresses pride in the brand's success.
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Transcript, structure and on-screen text
4 beats, a 62-word transcript and 14 lines of on-screen text — the parts you need to write your own version.
Original caption
18 months ago Meltdown was just an idea. It’s amazing to see how far we’ve come.
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