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711Text-HeavyPOV / Skit hookEducation
Hook
Me trying to act surprised when my student finally did what I told her to do and she wrote a 20 page ebook that made $4542 in 9 days.
@ceotiffanyswilliams
33.0K followers · usually 6.5K views a post
Views
4.4M
Likes
354.5K
Comments
1.6K
Shares
5.5K
Promoted product
Digital Product Starter Kithttps://stan.store/ceotiffanyswilliams/p/starterkit-8tnaf ↗
Why it worked
The video leverages a high-income social proof claim combined with a low-barrier-to-entry promise, which triggers curiosity and desire in viewers looking for side hustles.
Summary
The creator shares a success story about a student who made over $4,500 in nine days by creating and selling a short ebook. The video aims to inspire viewers to start their own digital product business.
Structure
- 1Hook with impressive income claim
- 2Highlighting the ease of creation
- 3Emphasizing zero ad spend
- 4Encouraging the viewer to take action
Product placement
The creator promotes her own digital product coaching/starter kit by showcasing a student's success.
On-screen text
Me trying to act surprised when my student finally did what I told her to do and she wrote a 20 page ebook that made $4542 in 9 days. It only took her 2 days to write it. And she didn't spend a dime on paid advertising. Anyone can do this.
Original caption
An ebook is the easiest digital product to create. #ebooks #digitalproducts #digitalproductstosell #digitalproductsetsy #startasidehustle2022 #workfromhomelife #teachersoftiktok
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