@socialsellingdean — 2,185x breakout

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this is probably one of the most uncomfortable truths you will ever hear in your life

@socialsellingdean

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Why it worked

The video uses a strong, contrarian hook that challenges conventional wisdom about success, which encourages viewers to watch until the end to hear the resolution.

Summary

The speaker argues that personality and the ability to connect with people are more important for financial success than raw intelligence. He emphasizes that mastering human connection is essential for building a viable business.

Structure

1Hook about an uncomfortable truth
2Contrast between personality and intellect
3Explanation of why connection matters
4Final verdict on financial success

On-screen text

this is probably one of the most uncomfortable truths you will ever hear in your life you will make more money because of your personality than you will from your intellect you see, you can be the smartest the most incredible foremost whatever but if you haven't mastered the art of bonding with people and connecting with human beings you'll always make mediocre money

Transcript

this is probably one of the most uncomfortable truths you will ever hear in your life. you will make more money because of your personality than you will from your intellect. you see, you can be the smartest, the most incredible, foremost, whatever, but if you haven't mastered the art of bonding with people and connecting with human beings, you'll always make mediocre money.

Original caption

I struggled with this reality for a long time. Still do. The fact of it is... it doesn't matter how smart you are or how game-changing your service is.... If you can't connect with people - you'll struggle to build a viable business. People buy not just because of your genius, but because people choose to align with you and what you stand for. There are many world changing ideas that have been ditched because the inventor couldn't get people on their side. It's an uncomfortable reality that your personality will make you more money than your intellect. #marketingdigital #businesscoach #leadershipdevelopment #getclients #socialselling #personalbranding