Why it worked
The video leverages the inherent curiosity and engagement of puzzle-solving content. By showing a user actively trying to solve a challenging puzzle, it encourages viewers to try and solve it themselves or to engage with the content by offering solutions in the comments.
Summary
The video shows a user playing a puzzle game on a mobile phone. The user interacts with the grid of numbers, attempting to solve the puzzle by tapping on different cells.
Structure
- 1Show puzzle grid
- 2User interacts with cells
- 3User continues to interact
- 4User attempts to submit
Product placement
The video displays a mobile game with a grid-based puzzle. The game itself is the product being showcased.
On-screen text
4 x 4
LEVEL : 0 20
HINT
11 9 6 0
1 2 2 3
6 2 3 3
2 1 3 1
2 7 1 6
SUBMIT