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40.8App DemoSocial Proof hook
Hook
some people say that one email can change your life
@copy.ai
21.4K followers · usually 1.7K views a post
Views
66.6K
Likes
2.0K
Comments
14
Shares
299
Why it worked
The video uses a high-authority figure (Bill Gates) as a hook to demonstrate a practical, time-saving AI workflow, making the product's value proposition immediately clear and relatable.
Summary
The creator demonstrates how to use the AI tool Copy.ai to generate a personalized cold sales email by inputting a prospect's LinkedIn profile. The video concludes with a humorous attempt to reach out to Bill Gates using the generated email.
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Transcript, structure and on-screen text
5 beats, a 101-word transcript and 12 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
Original caption
Tag him below #coldemail #saleshumor
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